I position data as a strategic asset for decision-making and the generation of sustainable value in organizations.
About
Data & Analytics Executive with over 9 years leading analytics transformation initiatives and positioning data as a strategic asset for decision-making and the generation of sustainable value.
I lead multidisciplinary teams in regional environments, designing and implementing Data & AI strategies that drive competitiveness, enable operational efficiency and accelerate the adoption of a data-driven culture across organizations.
My approach focuses on connecting business, data and technology to transform analytical capabilities into real impact, ensuring the construction, adoption and monetization of solutions.
I am currently pursuing the Executive Master in Digital Business at ESADE Business School, strengthening my executive vision to lead ecosystems where data, artificial intelligence and decision-making converge as a competitive advantage.
Career
Designed and led the Data & AI strategy for 9 countries (including Spain and Italy), positioning data as a strategic asset. Scaled the team from 2 to 10 professionals, implemented solutions adopted by 100+ stakeholders improving productivity by 50%, and collaborated directly with Bain & Company to transform the corporate operating model.
Designed the analytics roadmap aligning Data & Analytics with strategic objectives. Developed 5+ predictive models achieving a 12% churn reduction, and led 10+ analytics projects presenting results and influencing senior management decisions.
Led risk analytics projects across a portfolio of 9M+ customers. Developed predictive models that improved credit approval efficiency by 5%.
Led customer contact data governance, increasing coverage by 30% and accuracy by 40% for CRM initiatives.
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"Competitive advantage is no longer about having data. It's about the speed at which an organization turns data into decisions."